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Through its legendary interlocking blocks, Lego has challenged the imaginations of adults and children for over seven decades. Lego recently surpassed Ferrari as the world's most powerful brand.      In the beginning plastic toys were well-received by consumers. Following poor sales, a lot of packages were returned. If you beloved this write-up and you would like to obtain far more information pertaining to discover outstanding lego building kits kindly go to our own site. In 1954, Godtfred Kirk Christiansen had been promoted to the position of junior managing director and introduced the idea of the toy system.      Ole Kirk Kristiansen, founder      Ole Kirk Christiansen, a Danish carpenter, started his business making wooden toys, stepladders and ironing boards in 1932. The company was incorporated under his name and renamed Lego. Lego as a play-on-words reference to the Danish expression "play carefully."      When carpentry jobs slowed up during World War II he began creating plastic toys. The venture wasn't a huge success at first.      In 1947, he bought a plastic molding machines and created the first interlocking plastic bricks. Godtfred, his son, was given the responsibility of managing the business.      The First Bricks      Ole Kirk Christiansen, a Danish architect, created LEGO in 1932 in his workshop in Billund. The company's name was derived from two Danish words: leg godt ("play well").      The company was the first manufacturer of toys in Denmark to acquire an injection moulding machine made of plastic in 1947. The company began making simple automatic binding bricks. They were renamed Lego bricks in 1949 and improved with interlocking studs and tubes in 1958, the year that followed Christiansen died and his son Godtfred took over the business.      Lego launched Duplo in 1969, which were larger blocks designed for children younger than the age of. Nine years later, they released the first Minifigures.      Second Bricks      Lego bricks are the most well-known childhood toys across the world. What exactly are they made of? What is their purpose? when you get them on your feet?      In 1947, the company had changed from woodworking (ladders stool ironing boards) to the production of plastic toys. The company also purchased an innovative type of injection molding machine that enabled it to produce the iconic Lego bricks. They were known as Kiddicraft Self-locking Bricks. They were constructed from the cellulose-acetate polymer used to make eyeglass frames.      The Third Bricks      In the 1950s, many LEGO shipments were returned due to poor sales. However, Godtfred was determined to make his plastic bricks a hit. He spoke with an international toy buyer and developed the system that is now standard in which pieces snap together.      Minifigures were released after nine years they became a crucial part of LEGO themed sets. In the following years, Lego released licensed themes based upon popular movies like Star Wars or Harry Potter.      The Fourth Bricks      Since its creation, the basic Lego brick has remained the same. The click coupling mechanism allows it to expand and survive through many generations of children.      Toy makers also create several sets with advanced features. This includes the Technic line that allows kids to build realistic machines. The Duplo range, on the other hand, features larger bricks that are aimed at younger kids. In addition, LEGO has kept its eye on the pulse of pop culture, partnering with major TV and film franchises.      The Fifth Brick      Kristiansen purchased a plastic molding machine in 1947 that transformed the company. He purchased a plastics injection molding machine which enabled Lego toys to be mass produced.      In the year 1969, Duplo, the bigger bricks for younger children, was introduced; in 1977, the Technic line debuted, with sets geared towards older kids with programmable robots In 1978, Lego produced its first minifigures.      The childhood culture is dominated by these small and flexible bricks. What are they made of?      Sixth Brick      LEGO introduced sets that contained all the parts needed to make the set. It proved a very well-liked move, since customers were enticed to buy sets over and over.      In 1969, the company launched DUPLO bigger bricks that were more comfortable to hold for children younger than. In the year 1969, the firm introduced DUPLO, larger bricks that were easier to handle for smaller children.      Today the company is still thriving and keep its finger on the pulse of the world of pop culture. The two companies have teamed up to produce products that are fresh and relevant for their new customers.      Seventh Brick      In the year 1969, Lego introduced the Duplo series - bigger blocks for younger hands. In 1978, came the first minifigures, with moveable legs and arms.      In 1963, the building material used for LEGO bricks switched from cellulose acetate to the stronger acrylonitrile Styrene (ABS) plastic. ABS is less susceptible to damage and holds its colour better.      LEGO has now produced a vast variety of toys and related products, including board games, retail stores, movies, and theme parks.