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Lego's iconic interlocking blocks have awed kids and adults alike for seven decades. If you have any questions relating to where and how you can make use of LEGO best sets, you can call us at our web-site. The company recently overtook Ferrari as the world's most powerful brand.      Consumers initially didn't like plastic toys. Following poor sales, a lot of shipment were returned. Godtfred Kirk Christiansen, who was promoted to junior managing director in 1954, developed the idea of an interactive toy system.      Ole Kirk Kristiansen, founder      Ole Kirk Christiansen was a Danish carpenter who began his company in 1932. He created wood toys, stepladders, and ironing boards. He incorporated his name into the brand and named it Lego as a reference to the words of the Danish phrase leg godt meaning "play well."      When the carpentry jobs dried up during World War II he began creating plastic toys. The venture did not turn out to be an immediate success.      In 1947, he purchased an injection molding machine made of plastic and developed the first bricks made of plastic which interlock. Godtfred his son was appointed to the task of managing the company.      The First Bricks      Ole Kirk Christiansen, a Danish architect, created LEGO in 1932 at his workshop near Billund. The company's name is derived from the Danish phrase leg godt (play well).      In 1947 he became the first toy manufacturer in Denmark to buy an injection moulding machine for plastic. The company began making simple automated binding bricks. In 1949, these bricks were renamed Lego and, in 1958, they improved them with interlocking tubes as well as studs. This was the year Christiansen died and Godtfred was appointed the new CEO.      Lego launched Duplo in 1969. These were larger blocks designed for children younger than the age of. Within nine years, they released the very first Minifigures.      Second Bricks      Lego bricks have become the most sought-after childhood toy across the globe. But what exactly are they made of? Why are they so painful when you step over them?      In 1947, the firm shifted from the production of wood products (ladders and stools) to manufacturing plastic toys. The company also purchased an injection molding machine which enabled it to manufacture the famous Lego bricks. They were known as Kiddicraft Self-locking Bricks. They were made using cellulose acetate, which is which is a polymer that is still widely used in eyeglass frames today.      The Third Bricks      In the early 1950s, lots of LEGO shipments were returned because of poor sales. Godtfred however was determined to see his plastic toys become a hit. He invented the method that has become the norm, which allows pieces to click together after consulting an overseas toy buyer.      Nine years later the company launched Minifigures an assortment of humanoid yellow figures which became the mainstay of themed LEGO sets. In the following years, Lego added licensed themes, based on movies that were popular, such as Star Wars and Harry Potter.      The Fourth Bricks      The basic Lego brick form has remained the same since the very beginning. The click coupling mechanism allows it to expand and survive through many generations of children.      LEGO also creates an array of more sophisticated sets, including the Technic line that allows you to build real-looking machines, as well as the Duplo lines, which have bigger bricks targeted at younger children. LEGO is also able to keep its finger on the pulse of pop culture by partnering with major films and TV franchises.      The Fifth Brick      Kristiansen purchased a plastic injection molding machine in 1947 which changed the company. He bought a plastic injection-molding machine, which allowed Lego to produce in bulk its toys.      In the year 1969, Duplo, the bigger bricks aimed at younger children was introduced. In 1977, the Technic line was introduced, featuring toys aimed at older children that included programmable robots; In 1978, Lego produced its first minifigures.      These tiny multi-purpose bricks have become part of the childhood culture. What is the material they are made of?      Sixth Brick      LEGO introduced sets with all the parts required to complete their. The move was a big hit, and customers were enticed to purchase the sets over and over repeatedly.      DUPLO was launched in 1969, a larger set of bricks toy for kids. Nine years later, they released the Minifigure tiny toy with a posable face. smiley faces.      Today the company is still thriving and keep its finger in the pulse of the world of pop culture. The two companies have teamed up to create products that are fresh and relevant for their new users.      Seventh Brick      In 1969, Lego introduced the Duplo series - bigger blocks for children. In 1978, Lego released the first minifigures with movable legs and arms.      In 1963, the LEGO bricks were made from ABS plastic instead of cellulose acetate. ABS is more resistant to breakage and retains its colour better.      LEGO creates a variety of products, including retail shops, board games films, theme parks and more.